florence what kind of manPre-releases from Florence + the Machine’s new album, How Big, How Blue, How Beautiful, show British critics weren’t wrong lavishing praise on Lungs (2009) and Ceremonial (2011).

Expect controversy.

FLORENCE WELCH compares easily with the artsy Kate Bush, but is more direct like P!ink than nouveau like Bjork. Her work explores how tension in relationships is expressed and released, which she acts out in pantomimes of physical force (i.e. If her videos get you hot, you’re in the wrong place)

The Machine’ is a road-tested band that co-founders Welch and BFF Isabella ‘Machine’ Summers have nurtured into a creative community. That makes the writing richer, plus, it’s not safe to go where Welch goes alone.

How Big is due out later this month but here are links to pre-release videos of What Kind Of Man and Ship To Wreck. Clear the room and crack the volume 🙂